Hudson Valley SPCA - Concept Brand Design

Designed in Typographic Systems during my years in University, this brand redesign emphasizes the playfulness and hope that the HVSPCA, the Hudson Valley Society for the Prevention of Cruelty to Animals, strives for. The logo is based on my pet dog, Duffy, a black lab who was happily adopted from the HVSPCA in 2015. In the redesign, I emphasize the playful nature of cats & dogs to make an eye-catching and compassionate identity for the HVSPCA.

Moodboard
Website & Web Advertisements
Homepage for the HVSPCA.
Homepage for the HVSPCA.
Vertical Web Advertisement
Vertical Web Advertisement
Horizontal Web Advertisement
Horizontal Web Advertisement
Print Collateral & Brochure Mockups
Company Uniform & Vehicle Sticker
Exterior and Interior Wayfinding
Example Social Media Post
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